REVVed Blog
Effective Delegation: How to Communicate Your Needs
As a leader, delegating tasks is an essential part of managing a team. However, delegating effectively can be challenging if you struggle with clear communication. One of my favorite books is The 4-hour Work Week by Tim Ferriss, in it he describes the need for...
Marketing Automation vs. Human Oversight: Finding the Right Balance
Marketing automation has become increasingly popular among businesses of all sizes to streamline repetitive tasks and reach a larger audience more efficiently. However, it's essential to recognize that automation is not a substitute for human interaction and...
Is Culture the Culprit of Marketing & Sales Misalignment?
Marketing and sales alignment is crucial for the success of any business. When both departments work in sync, they can create a seamless customer experience, improve lead quality, and increase revenue. However, misalignment between these two departments is a common...
Marketing and Sales Effectiveness: Why You Should Invest in Optimization
Marketing and Sales process effectiveness refers to how well a company's processes enable it to achieve its goals efficiently and effectively. It's like having a well-oiled machine that can produce the desired outcomes with minimal input and maximum output. Imagine a...
Why Marketing Tactics Don’t Scale
If you're like most modern marketers, you're probably using a variety of different tools and technologies to manage your campaigns and drive results. From email marketing platforms to social media management tools, there are countless options out there to help you...
How to Effectively Research Marketing Software
As businesses continue to rely more heavily on technology to facilitate marketing operations, the role of a marketing leader has become increasingly complex. With so many software and service options available on the market, it can be overwhelming for marketing...